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Robert Potaczala

Creative Designer

I love to make cool and creative designs. Feel free to take a look around my personal website.

If you have a project that you would wish to discuss, then please contact me and let me know how I can make your dreams a reality!

Social Profiles

About Me

  • Robert Potaczala
  • Creative Designer
  • Louisville, KY
  • 2003 - Today
  • It's my passion.
  • Science!


I’m a Creative Designer in Louisville, KY. I specialize in creating clean, modern, professional designs for any occasion. I enjoy managing both companies' projects from start to finish, giving them peace of mind and ensuring that they are completely happy with the final product. I have worked on a diverse range of projects over the past 10 years and in-depth of experience in designing clean and simple solutions that directly benefit your needs. I also love coffee, lots and lots of coffee.


Skill Set

I am proficient in Adobe Creative Cloud - Illustrator, Photoshop, InDesign, Dreamweaver, Microsoft Office, and over 10 years experience in computer IT maintenance.

 

What Do I Do Well

Graphic Design, Marketing and Promotion, Branding, Typography, Illustration, Catalog Design and Layout, Pack Design, Signs and Posters, Digital Marketing Displays and Promotions.

   

Need a Freelancer?

Have a project? Need a consultation? Head on over to my contact section and let me know what you need!

Employment

  • Senior Graphic DesignerJuly 2017 – Present
    UPS Airlines

    Led communication with external agencies to develop design strategies, for TV, Social Media, Broadcast, and mobile applications. Interfaced with various groups across the organization to design brochures for safety initiatives and required FAA material. Developed a design plan for senior management based on outlook of design trends and possible opportunities for enhanced employee communications.

  • Creative Art DirectorOctober 2016 – July 2017
    Cenveo : Discount Labels

    Lead the design team in redesigning and upkeep of all Discount Labels’ branding across all platforms. Analyze SEO, SEM, and ROI reports to forecast upcoming potential trends, allowing us to better position ourselves as a supplier of choice for our distributors. 

  • Senior Broadcast DesignerMay 2006 - February 2017
    WDRB-TV FOX41

    Successfully managed and coordinated several award-winning graphics packages. Composed proposals and sponsorship packages for major advertisers. Maintained databases of external and internal media archives and formatted and built a friendly user-interface to access it. 

  • Senior Art DirectorNovember 2015 - October 2016
    DONAN Engineering

    Directed deployment, measurement, and optimization of cross-audience marketing automation strategies. Designed and developed service launches, digital marketing campaigns, webinars, and email and social media campaigns. Employed a consultative approach, creating deliverables that targeted most critical business challenges.

  • Marketing DesignerApril 2013 - October 2015
    ISCO Industries Inc.

    Co-developed and implemented strategic marketing plans to complement the company’s business plan and maintain the company’s position as a top-tier HDPE provider. Managed branding campaigns across multiple platforms and all artwork for marketing initiatives, events, and communications for ISCO. Went to job sites and ISCO plants across the USA to photograph machinery and marketing collateral. Developed modern layouts and designs for corporate pitch book presentations. Managed creative assets for sponsorship opportunities with business partners and regional organizations.

Education

  • A.A.S - Multimedia2003 - 2005
    ITT Technical Institute

    Graduated with Honors with a 3.95 GPA

  • Multimedia2001-2003
    Prosser School of Technology

    Qualification: Multimedia
    During high school, I attended this vocational school in Southern Indiana. Graduated in 2003, with GPA of 3.78

  • Graphic Design2001-2003
    Louisville Technical Institute

    As part of a partnership with Prosser, I received four semesters of art classes.

Graphics and Media Skills

  • Photoshop 100%
  • AfterEffects 90%
  • Indesign 90%
  • Illustrator 85%
  • Dreamweaver 80%
  • 3D Studio Max 90%

Programming Skills

  • HTML5 80%
  • CSS 80%
  • Javascript 50%
  • Wordpress 80%

Design Skills

  • Graphics 100%
  • Print 100%
  • Broadcast 95%
  • Motion 90%
  • Marketing 90%
  • Infographics 80%
  • Web 90%

Download My Resume

Instagram (Drawings/Sketches/Stuff)

Oct. 2017

UPS Airlines | 747-8F Arrival

UPS Airlines unveiled a new aircraft for their fleet, a Boeing 747-8F. As part of the aircraft display various monitors were placed around the aircraft to display specifications and new features.

Read more →

May - July 2017

Discount Labels Photoshoot

As part of a brand image update, Discount Labels hired a talented photographer named Kyle Norton to come into the facility and take new pictures of their printing machines and various label types for their 2018 catalog.

Read more →

June 2016

DONAN | Service Line Brochures

DONAN Engineering overhauled their marketing material and the marketing director wanted new brochures, line cards, and fliers within two months.

Read more →

August 27, 2015

ISCO Product Catalog

Since the early 2000's the ISCO Product Catalog's design has not changed. In 2013 I was tasked with overhauling the entire look and feel of the catalog, along with the challenge of showing both English and Spanish at the same time. I loved these challenges and began...

Read more →

November 19, 2014

ISCO Responsive Website Launch

In 2013 ISCO started planning 2014's projects, one of those was relaunching the ISCO brand that included, the catalog, website, and any other print or digital media. The website was initially planned for a Q2 release in 2014 but was pushed back due to changes...

Read more →

September 22, 2014

WDRB Graphic Package

The WDRB Design Team was given the opportunity and challenge of creating a network quality, fast-paced graphics package to complement our new state of the art news set. The purpose was to rebrand the station to make us stand out in a very competitive news market...

Read more →

September 5, 2013

Snap-Tite Design Guide

Snap-Tite is a culvert re-lining company headquartered out of Louisville, Kentucky. They had a Design Guide which is a catalog of sorts, but also an instruction manual on procedures and mathematical properties of their product...

Read more →

April 21, 2012

Thunder On WDRB

Update: Thunder again! In 2012 I was told to revamp what I created in 2007 and 2008. It was rebrand as "Thunder on WDRB" and I was tasked with creating a new logo, look, and overall brand. I spent months working on the design, trying to get the exact branding...

Read more →

October 15, 2011

WDRB's Thunder Into Louisville

Thunder into Louisville is a Poker Run biker event in Louisville Kentucky. WDRB-TV has been in charge of it long before I started working there. But every year I have been in charge of "freshing" up the graphics I created the previous year...

Read more →

September 29, 2011

WDRB/IREX in Tbilisi, Georgia

As part of a co-op with WDRB and IREX.org, I was selected to represent WDRB-TV with David Callan in the Georgian Media Partnership Program (GMPP). We traveled to the Tbilisi, Georgia in 2011, with the...

Read more →

November 12, 2010

This Is Who I am | Title Sequence

I was approached by Kevin Olmsted, Creative Director of Ibis Films, to assist him with a title sequence for a straight to DVD movie titled: 'This Is Who I Am', directed by Marcus Dreeke and produced by Cimino Productions...

Read more →

UPS Airlines | 747-8F Arrival

May - June 2017

UPS Airlines unveiled a new aircraft for their fleet, a Boeing 747-8F. As part of the aircraft display various monitors were placed around the aircraft to display specifications and new features.

The main challenge with this task was that there was limited marketing materials available for this aircraft. I had to meet with Boeing and UPS teams to get all the specifications for each of the screens. Whatever was not in a suitable vector format had to be remade to be used in this project, and for our print work as well.

The setup was also challenging because plane was parked in the hangar at Worldport in Louisville, Kentucky. Meaning that each of the 80-inch televisions used in this event had to be properly positioned under the aircraft and powered, while also maintaining all the safety regulations. In the end, it was a huge success.

#747-8F #UPSAirlines #Marketing #TechUI #Boeing

UPS Airlines | 747-8F Specifications

Discount Labels Photoshoot

May - June 2017

As part of a brand image update, Discount Labels hired a talented photographer named Kyle Norton to come into the facility and take new pictures of their printing machines and various label types for their 2018 catalog.

The overall project required the team to create various labels in all of the companies specific lines. Everything from foil embossed labels to simple mouse pads were created. The hard part was that no "real" companies were to be used. This required the team to create fake branding for each product line that we mocked up.

Once all the labels were finished printing we sent them off to Kyle Norton so he could affix them to real life products. The pictures he created with our labels were stunning needless to say. I worked closely with Kyle to get the shots the way we needed, and the collaborative efforts really paid off in the end.

#Branding #GraphicDesign #Marketing #Catalog #Photography #DiscountLabels

Discount Labels Catalog Images Gallery

DONAN | Service Line Brochures

June 2016

DONAN Engineering overhauled their marketing material and the marketing director wanted new brochures, line cards, and fliers within two months.

The driving factor for the deadline was the upcoming trade show season. The marketing director had a specific list of requirements that needed to be met. The marketing department worked with various investigators and department heads to get the correct information for each service line within the given time frame.

#Branding #GraphicDesign #Marketing #DONAN #Brochure

DONAN Engineering Brochure Redesigns

ISCO Product Catalog

August 27, 2015

Since the early 2000's the ISCO Product Catalog's design has not changed. In 2013 I was tasked with overhauling the entire look and feel of the catalog, along with the challenge of showing both English and Spanish at the same time. I accepted this challenged and began planning and gathering everything I needed.

As project leader I was tasked with coordinating with various engineers, CAD designers, and sales representatives to get all the information needed for this project. Each section took about 1-4 months to complete, depending on the information needed. The old catalog we used had been out of date by years and so the information in this one had to be researched, organized, and combed over to make sure what we needed was in there and what we didn't was not.

The design was requested to be simple, clean, and show both English and Spanish at the same time, without feeling cluttered or overpowering. This was an extremely problematic task, because the data was technical in nature, and the translations had to be reviewed by several departments for accuracy. In the end this only enhanced the overall look and feel of the catalog and allows ISCO to better position itself as a leader in the HDPE Piping Industry.

If you would like to see the completed ISCO Product Catalog, please click here to view it on the ISCO website.

#Branding #GraphicDesign #Marketing #Catalog #ISCOIndustries

ISCO Product Catalog Gallery

ISCO Responsive Website Launch

November 19, 2014

In 2013 ISCO started planning 2014's projects, one of those was relaunching the ISCO brand that included, the catalog, website, and any other print or digital media. The website was initially planned for a Q2 release in 2014 but was pushed back due to changes. We used the CMS Umbraco initially but decided to go with the CMS Symphony in the end.

Working with ISCO's Web Developer, Wes Merkamp, we made the ISCO website everything we thought it needed to be, e.g., responsive design, HTML5, elimination of Adobe Flash elements, updated look to match overall catalog design and rebrand. Together we oversaw the project from concept to completion and managed the work flow perfectly!

Click here to visit the completed site.

#Branding #GraphicDesign #Marketing #Catalog #Snap-Tite

WDRB Graphic Package

September 22, 2014

The WDRB Design Team was given the opportunity and challenge of creating a network quality, fast-paced graphics package to complement our new state of the art news set. The purpose was to rebrand the station to make us stand out in a very competitive news market. We were able to produce high-end graphics, using only two computers, by combining the integration between 3D animation software and the Adobe suite. Our goal was to create a light look that helped our reporters tell quality stories and keep a fast pace newscast that didn't feel alarming or sensational. We created over 160 animations in less than four months with some render times exceeding seven days per animation.

The WDRB's Design Team:

  • Mike Petrig | Design Director
  • Robert Potaczala | Graphic Designer/3D Animator
  • Shawn Cowan | Graphic Designer/3D Animator/After Effects Guru
  • Chris Amodei | Graphic Designer/3D Animator

So, with this powerhouse team, we were able to create everything, listed below, in-house:
3D Animation, 3D Design, 3D Modeling, Lighting, Rendering, Compositing, Advanced Photometric 3D Lighting Techniques, and 2D Graphic Elements (for parts of set).

#Animation #GraphicDesign #BroadcastDesign #MotionGraphics #WDRBNews

WDRB Graphics Package Gallery

Snap-Tite Design Guide

September 5, 2013

Snap-Tite is a culvert re-lining company headquartered out of Louisville, Kentucky. They had a Design Guide which is a catalog of sorts, but also an instruction manual on procedures and mathematical properties of their product. I was tasked with collecting all necessary materials, photos, and technical information; and putting it together into this guide. The project took five months to complete from concept to printing. This is now also available on a CD/USB as a flip book for trade shows.

The stills below are quick mockups of the Design Guide.If you would like to see the completed Snap-Tite Design Guide, please clicking here to view it on the Culvert-Rehab website.

#Animation #GraphicDesign #BroadcastDesign #MotionGraphics #WDRBNews

Snap-Tite Design Guide | Section Shots

Thunder on WDRB | Graphic Packages

April 21, 2012

Update: Thunder again! In 2012 I was told to revamp what I created in 2007 and 2008. The show was rebranded as "Thunder on WDRB" and I was tasked with creating a new logo, look, and overall brand. I spent months working on the design, trying to get the exact branding hammered out. As of today, the station still uses my Thunder branding elements and logo for their packages.

Louisville, KY is home to one of the biggest aircraft and firework shows in the world. In 2007 FOX41 was given the rights to broadcast Thunder Over Louisville and the station decided to broadcast the event in HD for the first time ever. It was a huge undertaking for our department and the result was beyond anyones expectations!


  • Thunder Over Louisville | 2012 Graphics Package: I had complete control over this shows design. It was my last Thunder with the station.
  • Thunder Over Louisville | 2012 KIA Commercial: As part of a sponsor package with the event, I was asked to design a KIA commercial that fit in with the other show elements so that the viewer didn't realize it was a commercial.
  • Thunder Over Louisville | 2008 Open: This is the 2008 show open.
    We also created a longer version of this for a DVD/BluRay that the station released at local area stores with bonus content for viewers to purchase.
  • Thunder Over Louisville | 2007 Graphics Package: In 2007, and again in 2008, FOX41 broadcast the entire day long event in High-Definition . This is the 2007-2008 graphics package that was modified for 2008 but many elements stayed the same for both years.

#Animation #GraphicDesign #BroadcastDesign #MotionGraphics #WDRBNews #ThunderOverLouisville

Thunder on WDRB | Graphic Packages

Thunder on FOX | Graphic Packages

WDRB's Thunder into Louisville

October 15, 2011

Thunder Into Louisville is a motorcycle event, known as a poker run, in Louisville Kentucky. WDRB-TV has been in charge of it for over 12 years. They originally worked with the Kentucky Derby Festival (KDF), before switching over to the Boy Scouts of America. The event's graphics called for a new logo every year, that was also turned into a pin given away to each participate for free. There are several branding elements for this event: Poster, Road Signs, Poker Cards, Poker Sheets, Logo Animations, Commercial Animations and Elements, Entry Boxes, Pins, T-shirts, and other miscellaneous items.

If you would like to see more of the latest artwork for this project and please head over to Shawn Cowan's website.

#Animation #GraphicDesign #BroadcastDesign #MotionGraphics #WDRBNews

WDRB's Thunder into Louisville | Graphics and Videos

WDRB/IREX in Tbilisi, Georgia

September 29, 2011

As part of a co-op with WDRB and IREX.org, I was selected to represent WDRB-TV with David Callan in the Georgian Media Partnership Program (GMPP). We traveled to the Tbilisi, Georgia in 2011, with the goal to consult with a local television station, Gurjaani TV, in how we did local news, graphics, and software usage.

The trip was an extremely eye-opening for both parties, and the overall experience was unbeatable. While in Georgia David and I were interviewed by a local news site, media.ge. The interview can be seen here: American Consultants in Gurjaani TV. Both links can be found below along with a few pictures from the trip.

Fun Fact: As of August 2015, many of the graphics David and I created while over there, are still being used for the television station's graphic packages.

#Animation #GraphicDesign #BroadcastDesign #IrexGeorgia #WDRBNews

WDRB/IREX | Links

IBIS FILMS: American Mobster: Miami Shakedown

November 12, 2010

I was approached by Kevin Olmsted, Creative Director of Ibis Films, to assist him with a title sequence for a straight to DVD movie titled: 'This Is Who I Am', directed by Marcus Dreeke and produced by Cimino Productions in association with Moving Target Entertainment. The amount of work and things he wanted seemed right down my alley.

We had under two weeks to get everything completed, packaged, and approved. Together we had to cut out around a hundred graphical elements, model, render and edit several animations, and near the end we had several re-edits to make sure everything fit the director's wishes.

Production Times
► | Title Run Time: 2 min 13 sec
► | Production Time: 10 days from concept to final approval
► | Render Time: 61.5 hour (includes all renders from parts to final project render)
► | File Size: 20.3 Gigabytes (Final Sequence at Best Quality)

November 2011: Kevin informed me that some changes had to be made because the film went under a rebrand by the publisher as: "American Mobster: Miami Shakedown". The film was released mid-2012. I was told that the movie bombed and received a rating of 3 out of 10.

#Animation #GraphicDesign #TitleSequence #IbisFilms

American Mobster: Miami Shakedown | Title Sequence

Contact Info

  • Louisville, Kentucky
  • rob@robpot.com
  • 502-536-9385
  • Leviethan

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