I’m passionate about bringing bold, creative ideas to life through thoughtful design. Take a look around and explore some of my favorite work.
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As a creative professional with over a decade of experience in multimedia design, project management, and team leadership, I excel at driving brand narratives and crafting compelling visual experiences across digital, print, and broadcast platforms. My expertise lies in integrating cutting-edge technologies like AI and VR to enhance storytelling and training methodologies, fostering seamless collaboration among cross-functional teams, and delivering projects that surpass business objectives.
Expertise in directing branding initiatives, design projects, and multimedia productions to deliver compelling visual narratives.
Experienced in SEO/SEM optimization, ROI analysis, crafting digital marketing campaigns, and managing social media strategies.
Adept at incorporating AI and VR technologies into training and development, utilizing automation tools, and staying ahead of emerging tech trends.
• Progressive Leadership Roles: Advanced through positions of increasing
responsibility, showcasing adaptability and a commitment to excellence in
multimedia design and learning development.
• Virtual Reality Integration: Pioneered VR research initiatives to supplement
pilot training programs, leading to an increase in training efficiency and
engagement.
•Multimedia Project Management: Collaborated with fleet developers and
airline training staff to produce high-impact video edits, 2D/3D animations,
interactive presentations, infographics, and other multimedia assets for
diverse training scenarios.
• AI Workflow Optimization: Leveraged advanced AI tools and assets to
enhance project workflows, resulting in a reduction in production time and
improved content quality.
• Cross-functional Collaboration: Led agile teams in developing innovative
communication strategies across print, television, social, and mobile
platforms, driving brand engagement and employee communications to new
heights.
• Design Strategy and Innovation: Created comprehensive design plans rooted
in industry trends, providing strategic insights to senior management and
elevating the company’s visual storytelling.
• Regulatory Compliance Expertise: Produced compelling visual content for
airline safety initiatives, ensuring strict compliance with FAA and OSHA
standards.
• Strategic Partnerships: Partnered with Boeing’s marketing team to produce
distinctive infographics highlighting the UPS Airlines 747-8F aircraft.
• Team Leadership and Mentorship: Led and mentored design teams, fostering
a culture of creativity and innovation while ensuring adherence to brand
standards and industry guidelines.
• Led a team of internal, external, and freelance designers to unify and enhance
the company’s brand across print, web, and social media platforms. Fostered a
collaborative environment that encouraged innovation and efficiency.
• Utilized SEO, SEM, and ROI analytics to align design efforts with current market
trends, enhancing the effectiveness of marketing campaigns and improving
customer engagement.
• Collaborated with a global web development team on the redesign of the
company’s marketplace front-end, resulting in an improved user experience and
increased online sales.
• Dveloped and maintained comprehensive brand guidelines and technical
documentation for design processes, ensuring consistency and compliance
across all marketing materials.
• Successfully managed and coordinated multiple graphics packages that received
regional and national recognition, demonstrating impeccable attention to detail
and creative problem-solving skills.
• Participated in an international assignment with the US State Department and
IREX in Tbilisi, Georgia. Consulted on design strategies for broadcast and web
media, teaching local broadcast designers and station management how to
strategically use graphics and animations to enhance storytelling.
• Trained and mentored new design hires in broadcast television guidelines,
fostering a collaborative team environment and ensuring adherence to high
standards of professionalism and integrity.
• Conceptualized and executed the launch of new service offerings, digital marketing campaigns, webinars, and email and social media initiatives, contributing to increased client engagement and business growth.
• Spearheaded the modernization of the company’s brand standards, enhancing the company’s professional image. Played a key role in the grand opening of a new corporate headquarters by developing cohesive branding materials.
• Designed an award-winning print advertisement featured in Claims Magazine, showcasing exceptional design skills and an understanding of industry standards.
• Developed and implemented strategic marketing plans aligned with the company’s
business objectives, contributing to market expansion.
• Created bilingual catalogs that adhered to ASTM and ISO standards,
demonstrating meticulous attention to detail and a strong understanding of
regulatory requirements.
• Coordinated nationwide photography projects, curating an OSHA-approved digital
asset database. Ensured all marketing materials complied with safety regulations
and internal policies.
• Collaborated with sales, engineering, and product development teams to develop
marketing materials that effectively communicated technical information to
diverse audiences.
3.9 GPA
Graduated with Honors with a 3.95 GPA
Qualification: Multimedia
During high school, I attended this vocational school in Southern Indiana. Graduated in 2003, with GPA of 3.78
As part of a partnership with Prosser, I received four semesters of art classes.
Oct. 2017 - Oct. 2020
This section showcases a collection of animated social media posts I created for UPS Airlines. These motion graphics were designed to bring key messaging to life across platforms, from highlighting seasonal campaigns to celebrating employee milestones. Each animation was crafted to be eye-catching, on-brand, and optimized for mobile engagement.
Read more →
Oct. 2017
UPS Airlines unveiled a new aircraft for their fleet, a Boeing 747-8F. As part of the aircraft display various monitors were placed around the aircraft to display specifications and new features.
Read more →
May - July 2017
As part of a brand image update, Discount Labels hired a talented photographer named Kyle Norton to come into the facility and take new pictures of their printing machines and various label types for their 2018 catalog.
Read more →
June 2016
DONAN Engineering overhauled their marketing material and the marketing director wanted new brochures, line cards, and fliers within two months.
Read more →
August 27, 2015
Since the early 2000's the ISCO Product Catalog's design has not changed. In 2013 I was tasked with overhauling the entire look and feel of the catalog, along with the challenge of showing both English and Spanish at the same time. I loved these challenges and began...
Read more →
November 19, 2014
In 2013 ISCO started planning 2014's projects, one of those was relaunching the ISCO brand that included, the catalog, website, and any other print or digital media. The website was initially planned for a Q2 release in 2014 but was pushed back due to changes...
Read more →
September 22, 2014
The WDRB Design Team was given the opportunity and challenge of creating a network quality, fast-paced graphics package to complement our new state of the art news set. The purpose was to rebrand the station to make us stand out in a very competitive news market...
Read more →
September 5, 2013
Snap-Tite is a culvert re-lining company headquartered out of Louisville, Kentucky. They had a Design Guide which is a catalog of sorts, but also an instruction manual on procedures and mathematical properties of their product...
Read more →
April 21, 2012
Update: Thunder again! In 2012 I was told to revamp what I created in 2007 and 2008. It was rebrand as "Thunder on WDRB" and I was tasked with creating a new logo, look, and overall brand. I spent months working on the design, trying to get the exact branding...
Read more →
October 15, 2011
Thunder into Louisville is a Poker Run biker event in Louisville Kentucky. WDRB-TV has been in charge of it long before I started working there. But every year I have been in charge of "freshing" up the graphics I created the previous year...
Read more →
September 29, 2011
As part of a co-op with WDRB and IREX.org, I was selected to represent WDRB-TV with David Callan in the Georgian Media Partnership Program (GMPP). We traveled to the Tbilisi, Georgia in 2011, with the...
Read more →
November 12, 2010
I was approached by Kevin Olmsted, Creative Director of Ibis Films, to assist him with a title sequence for a straight to DVD movie titled: 'This Is Who I Am', directed by Marcus Dreeke and produced by Cimino Productions...
Read more →
Oct. 2017 - Oct. 2020
This gallery highlights a selection of animated social media graphics I created for UPS Airlines, designed primarily for Twitter and Instagram. These short-form visuals were crafted to quickly grab attention while staying true to the brand’s voice and goals.
The challenge was to create eye-catching animations that delivered a clear message within a few seconds—ideal for fast-scrolling social feeds. Each piece had to balance motion, typography, and branding while remaining platform-optimized for both mobile and desktop viewing.
From promotional teasers to celebratory posts, this series represents some of my favorite work in turning complex messages into engaging, scroll-stopping content.
#747-8F #UPSAirlines #Instagram #Twitter #Boeing
Oct. 2017
UPS Airlines unveiled a new aircraft for their fleet, a Boeing 747-8F. As part of the aircraft display various monitors were placed around the aircraft to display specifications and new features.
The main challenge with this task was that there was limited marketing materials available for this aircraft. I had to meet with Boeing and UPS teams to get all the specifications for each of the screens. Whatever was not in a suitable vector format had to be remade to be used in this project, and for our print work as well.
The setup was also challenging because plane was parked in the hangar at Worldport in Louisville, Kentucky. Meaning that each of the 80-inch televisions used in this event had to be properly positioned under the aircraft and powered, while also maintaining all the safety regulations. In the end, it was a huge success.
#747-8F #UPSAirlines #Marketing #TechUI #Boeing
May - June 2017
As part of a brand image update, Discount Labels hired a talented photographer named Kyle Norton to come into the facility and take new pictures of their printing machines and various label types for their 2018 catalog.
The overall project required the team to create various labels in all of the companies specific lines. Everything from foil embossed labels to simple mouse pads were created. The hard part was that no "real" companies were to be used. This required the team to create fake branding for each product line that we mocked up.
Once all the labels were finished printing we sent them off to Kyle Norton so he could affix them to real life products. The pictures he created with our labels were stunning needless to say. I worked closely with Kyle to get the shots the way we needed, and the collaborative efforts really paid off in the end.
#Branding #GraphicDesign #Marketing #Catalog #Photography #DiscountLabels
June 2016
DONAN Engineering overhauled their marketing material and the marketing director wanted new brochures, line cards, and fliers within two months.
The driving factor for the deadline was the upcoming trade show season. The marketing director had a specific list of requirements that needed to be met. The marketing department worked with various investigators and department heads to get the correct information for each service line within the given time frame.
#Branding #GraphicDesign #Marketing #DONAN #Brochure
August 27, 2015
By the early 2010s, the ISCO Product Catalog hadn’t seen a major redesign in over a decade. In 2013, I was brought on to lead a complete visual and structural overhaul — with the added challenge of delivering a fully bilingual format in both English and Spanish. I embraced the opportunity and began carefully planning every phase of the redesign.
As project lead, I collaborated with engineers, CAD designers, and sales representatives to gather accurate technical data across departments. Each section required between one and four months to develop, depending on the scope and depth of the content. The previous catalog was severely outdated, so every detail had to be reviewed, verified, and restructured for clarity and relevance.
The client wanted a layout that was modern, clean, and dual-language — without feeling cluttered or overwhelming. This posed a significant design challenge due to the technical complexity and volume of content, as well as the need for precise translations. Ultimately, the final product not only achieved the goals, but elevated ISCO’s brand and positioned the company as a more modern and accessible leader in the HDPE piping industry.
Click here to view the completed ISCO Product Catalog.
#Branding #GraphicDesign #Marketing #Catalog #ISCOIndustries
November 19, 2014
In 2013 ISCO started planning 2014's projects, one of those was relaunching the ISCO brand that included, the catalog, website, and any other print or digital media. The website was initially planned for a Q2 release in 2014 but was pushed back due to changes. We used the CMS Umbraco initially but decided to go with the CMS Symphony in the end.
Working with ISCO's Web Developer, Wes Merkamp, we made the ISCO website everything we thought it needed to be, e.g., responsive design, HTML5, elimination of Adobe Flash elements, updated look to match overall catalog design and rebrand. Together we oversaw the project from concept to completion and managed the work flow perfectly!
Click here to visit the completed site.
#Branding #GraphicDesign #Marketing #Catalog #Snap-Tite
September 22, 2014
The WDRB Design Team was given the opportunity and challenge of creating a network quality, fast-paced graphics package to complement our new state of the art news set. The purpose was to rebrand the station to make us stand out in a very competitive news market. We were able to produce high-end graphics, using only two computers, by combining the integration between 3D animation software and the Adobe suite. Our goal was to create a light look that helped our reporters tell quality stories and keep a fast pace newscast that didn't feel alarming or sensational. We created over 160 animations in less than four months with some render times exceeding seven days per animation.
The WDRB's Design Team:
So, with this powerhouse team, we were able to create everything, listed below, in-house:
3D Animation, 3D Design, 3D Modeling, Lighting, Rendering, Compositing, Advanced Photometric 3D Lighting Techniques, and 2D Graphic Elements (for parts of set).
#Animation #GraphicDesign #BroadcastDesign #MotionGraphics #WDRBNews
September 5, 2013
Snap-Tite is a culvert re-lining company headquartered out of Louisville, Kentucky. They had a Design Guide which is a catalog of sorts, but also an instruction manual on procedures and mathematical properties of their product. I was tasked with collecting all necessary materials, photos, and technical information; and putting it together into this guide. The project took five months to complete from concept to printing. This is now also available on a CD/USB as a flip book for trade shows.
The stills below are quick mockups of the Design Guide.If you would like to see the completed Snap-Tite Design Guide, please clicking here to view it on the Culvert-Rehab website.
#Animation #GraphicDesign #BroadcastDesign #MotionGraphics #WDRBNews
April 21, 2012
Update: Thunder again! In 2012 I was told to revamp what I created in 2007 and 2008. The show was rebranded as "Thunder on WDRB" and I was tasked with creating a new logo, look, and overall brand. I spent months working on the design, trying to get the exact branding hammered out. As of today, the station still uses my Thunder branding elements and logo for their packages.
Louisville, KY is home to one of the biggest aircraft and firework shows in the world. In 2007 FOX41 was given the rights to broadcast Thunder Over Louisville and the station decided to broadcast the event in HD for the first time ever. It was a huge undertaking for our department and the result was beyond anyones expectations!
#Animation #GraphicDesign #BroadcastDesign #MotionGraphics #WDRBNews #ThunderOverLouisville
October 15, 2011
Thunder Into Louisville is a motorcycle event, known as a poker run, in Louisville Kentucky. WDRB-TV has been in charge of it for over 12 years. They originally worked with the Kentucky Derby Festival (KDF), before switching over to the Boy Scouts of America. The event's graphics called for a new logo every year, that was also turned into a pin given away to each participate for free. There are several branding elements for this event: Poster, Road Signs, Poker Cards, Poker Sheets, Logo Animations, Commercial Animations and Elements, Entry Boxes, Pins, T-shirts, and other miscellaneous items.
#Animation #GraphicDesign #BroadcastDesign #MotionGraphics #WDRBNews
September 29, 2011
As part of a co-op with WDRB and IREX.org, I was selected to represent WDRB-TV with David Callan in the Georgian Media Partnership Program (GMPP). We traveled to the Tbilisi, Georgia in 2011, with the goal to consult with a local television station, Gurjaani TV, in how we did local news, graphics, and software usage.
The trip was an extremely eye-opening for both parties, and the overall experience was unbeatable. While in Georgia David and I were interviewed by a local news site, media.ge. The interview can be seen here: American Consultants in Gurjaani TV. Both links can be found below along with a few pictures from the trip.
Fun Fact: As of August 2015, many of the graphics David and I created while over there, are still being used for the television station's graphic packages.
#Animation #GraphicDesign #BroadcastDesign #IrexGeorgia #WDRBNews
November 12, 2010
I was approached by Kevin Olmsted, Creative Director of Ibis Films, to assist him with a title sequence for a straight to DVD movie titled: 'This Is Who I Am', directed by Marcus Dreeke and produced by Cimino Productions in association with Moving Target Entertainment. The amount of work and things he wanted seemed right down my alley.
We had under two weeks to get everything completed, packaged, and approved. Together we had to cut out around a hundred graphical elements, model, render and edit several animations, and near the end we had several re-edits to make sure everything fit the director's wishes.
Production Times
► | Title Run Time: 2 min 13 sec
► | Production Time: 10 days from concept to final approval
► | Render Time: 61.5 hour (includes all renders from parts to final project render)
► | File Size: 20.3 Gigabytes (Final Sequence at Best Quality)
November 2011: Kevin informed me that some changes had to be made because the film went under a rebrand by the publisher as: "American Mobster: Miami Shakedown". The film was released mid-2012. I was told that the movie bombed and received a rating of 3 out of 10.
#Animation #GraphicDesign #TitleSequence #IbisFilms
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