Robert Potaczala
Multimedia + Training Technology | VR + AI Workflow | Aviation Compliance Mindset
I build training experiences and communication systems that ship clean and stay reliable.
- Robert Potaczala
- Creative Designer
- Louisville, KY
- 2003 - Today
- It's my passion.
- Science!
As a multimedia and training-technology professional with a long track record in aviation, engineering, and broadcast environments, I work best where quality standards matter, timelines are real, and the output has to be useful on day one. I translate technical content into media people actually understand, and I build workflows that reduce friction for SMEs, instructional designers, and stakeholders.
Creative Leadership
Direct design systems and multimedia deliverables so they stay consistent, readable, and shippable under real constraints.
Digital Strategy
Build campaign-ready systems that stay organized, measurable, and fast to update when priorities shift.
Innovative Integration
Prototype and implement practical AI/VR/automation workflows that reduce production strain and raise consistency.
Resume
Multimedia and training-technology professional with deep experience in regulated and high-output environments. Strengths include e-learning tooling support, multimedia production, technical documentation discipline, stakeholder collaboration, and emerging tech research (VR and AI).
UPS Airlines | Analyst, Learning Administration & Coordination
- Serve as a creative strategist and systems architect within UPS Airlines Learning & Development, supporting global pilot training operations in a regulated, safety-critical environment.
- Designed and implemented AI and VR content systems for FAA-aligned pilot training programs.
- Created end-to-end multimedia assets (animation, video, infographics) for regulatory, operational, and safety training content.
- Produced internal communication materials across print, video, and digital platforms in compliance with corporate branding and aviation standards.
- Architected scalable templates and content ecosystems to improve production consistency and reduce design bottlenecks.
- Supported DAM organization, SharePoint-based delivery models, and workflow automation using Microsoft 365 and Power Automate.
- Acted as a visual interpreter between SMEs, instructional designers, and regulatory teams, translating complex content into usable training experiences.
- Championed emerging tech exploration (AI, automation, procedural workflows) to accelerate content generation and reduce resource strain across teams.
UPS Airlines | Program Development Technology Specialist
- Supported fleet developers with multimedia production, coding support, graphics, video, and 360 imagery.
- Troubleshot and improved Articulate Storyline workflows for training delivery.
- Led VR research initiatives to supplement pilot training familiarization.
UPS Airlines | Senior Graphic Designer
- Produced animations, infographics, video edits, and presentations for training and safety initiatives.
- Partnered with Boeing marketing and UPS stakeholders on 747-8F feature communications.
- Maintained quality and consistency across high-visibility deliverables.
Discount Labels | Creative Art Director
- Assessed and redefined brand strategy: visual identity, tone, messaging.
- Led redesign of logos, color, typography, brand assets, and documentation.
- Provided team guidance/mentorship, managed project execution, and collaborated across departments for cohesive brand output.
- Conducted market research and performance analysis; reported progress and outcomes to senior management.
WDRB News | Senior Broadcast Designer
- Created high-quality 3D animations and models for television broadcasts, including concepting and storyboarding.
- Composited and edited in After Effects; created motion graphics aligned with station branding.
- Designed print, digital, and TV graphics; collaborated with news directors, producers, and external partners.
- Maintained and enhanced brand identity; mentored junior designers and interns.
DONAN | Art Director
- Developed and refined brand strategy for forensic engineering and investigation services.
- Ensured designs represented precision and expertise; modernized brand assets and standards.
- Collaborated cross-functionally; gathered stakeholder feedback; evaluated effectiveness and iterated.
ISCO Industries | Marketing Designer
- Created print catalogs, brochures, digital designs, and web layouts with strong brand consistency.
- Supported digital presence with device-friendly layouts and marketing materials.
- Performed photography and image editing; coordinated design projects end-to-end; worked with print vendors for quality production.
- Collaborated with sales, engineering, and technical teams to accurately represent products and services.
Focus: strategic gen AI adoption, business value identification, responsible rollout, and Google Cloud gen AI fundamentals.
Services and Capabilities
If you need training content, technical visuals, or a workflow that stops eating your team alive, I build practical systems and deliverables that ship.
Training Multimedia Production
Build visuals that make complex procedures feel obvious. Designed for training teams that need clean, consistent output on tight timelines.
E-Learning Build Support
Make recurring modules easier to build, easier to maintain, and faster to publish without quality slipping over time.
VR Training Exploration
Rapid prototyping and research to support familiarization, orientation, and scenario training in environments where standards matter.
AI Workflow Optimization
Practical AI usage that helps teams iterate faster, stay consistent, and reduce repetitive production steps without sacrificing standards.
Brand Systems for Technical Organizations
What you get
A consistent visual system that survives handoffs, new stakeholders, and deadline pressure. The goal is clean output that stays on-brand without needing constant babysitting.
Best fit
Engineering-heavy orgs, training teams, safety/compliance groups, broadcast environments, and any team that needs visuals to be accurate, readable, and fast.
Graphics
Selected print, brand, and technical communication work. Click any tile to open a full-size lightbox.
Animations
Motion graphics, broadcast packages, promos, and training visuals. Click any tile to open.
Blog and Case Notes
Short write-ups on projects, process, and what I learned building training and media systems under real constraints.
Contact
If you are hiring, send a role description or a problem you need solved. I will respond with a clear fit assessment.
- Louisville, Kentucky
- 502-536-9385
- Pot-ah-zel-ah